Revenue Targets are the sales results that your team believes can be achieved in the account. Revenue Targets have two related functions:
- They enable you to measure the success of the Focus Investments you are making-to "quantify the yield" of those critical and often expensive resource allocations.
- They provide a business case to convince members of your own organization-senior management and other who free up resources-that those investments are worth the company's efforts.
Fig. 55, Revenu Target section
The following are descriptions of the fields in this section:
From - the date the Revenue Target begins. Use the calendar tool to enter the date.
To - the date the Revenue Target ends. Use the calendar tool to enter the date.
Existing - any existing Revenue Target associated with the account. Click on the currency text to enter the desired value.
Estimate from Proposed - the estimated Revenue Target from the proposed Sales Programs. Click on the currency text to enter the desired value.
Total Target Revenue - this is system calculated and equals Existing + Est. from Proposed values.
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