Field of Play's Opportunities

Field of Play Opportunities

Like Trends, Opportunities can exist "out there," in the account's immediate environment or in the market at large, or they can be internal within the account.  However, these may not be opportunities in the construct of the Field of Play.  An Opportunity within the Field of Play has to strengthen or expand its business with its customers. Try to find Opportunities that, in your Field of Play assessment, will have at least a one-year impact and that, therefore, may take a year or so to accomplished.  Focus on the midterm doable.  Additionally, opportunities come in negative as well as positive forms.  They often describe something that the Large Account feels need to be fixed or avoiding a situation.

Questions that assist in evaluating the appropriate Trends and/or Opportunities are:

      • Which changes in market dynamics (Trends) are having the most significant impact on your Field of Play environment?

      • Have these Trends been in existence for a least a couple of years?

      • How is your Field of Play reacting to those Trends and what issues or business needs (Opportunities) are being driven, positively or negatively, by these Trends?

      • If you help the Field of Play realize one or more of these Opportunities, what value will it bring them?

Fig. 34, Field of Play's Opportunities section

To add a Field of Play Opportunity:

      1. Click the Add icon to open the Opportunities section.

      2. Do one of the following:

        • Type the desired Opportunity text in the Description field and click Done to save and close the section; or, to add another Opportunity, simply click the Add icon.

        • If there is a selection list of possible Opportunities available, click the Repository icon, select an Opportunity, and click Done.

To delete a Field of Play Opportunity:

      1. Click the desired Opportunity and click the Trash Can icon. A message box appears asking you to confirm the deletion.

      2. Click Yes to delete or No/Cancel to cancel.

To edit an existing Field of Play Opportunity:

Click in the entry and edit the text inline.  When complete, click Done.

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