Revenue Target

Revenue Target

Revenue Targets are the sales results that your team believes can be achieved in the account. Revenue Targets have two related functions:

  • They enable you to measure the success of the Focus Investments you are making-to "quantify the yield" of those critical and often expensive resource allocations.
  • They provide a business case to convince members of your own organization-senior management and other who free up resources-that those investments are worth the company's efforts.

Fig. 55, Revenu Target section

    1. The following are descriptions of the fields in this section:

      From - the date the Revenue Target begins.  Use the calendar tool to enter the date.

      To - the date the Revenue Target ends.  Use the calendar tool to enter the date.

      Existing - any existing Revenue Target associated with the account.  Click on the currency text to enter the desired value.

      Estimate from Proposed - the estimated Revenue Target from the proposed Sales Programs.  Click on the currency text to enter the desired value.

      Total Target Revenue - this is system calculated and equals Existing + Est. from Proposed values.

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