Channel Focus Alignment

Channel Focus Alignment

Revenue Impact (RI) vs. Availability of Alternatives (AA) are criteria that determine how your relationship is viewed by both you and your partner.

The Channel Focus Alignment displays the Revenue Impact against the Availability of Alternatives:

Fig. 52, Channel Focus Alignment Example

To plot the Channel Focus:

  • Click in the RI column next to the desired view and type a value (1 - 10);
  • Click in the or AA column next to the desired view and type a value (1 - 10);
  • The associated view symbol moves to the applicable x-y position on the graph.


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